How Far is to Far?

Have you ever done a book review?

Tons of people have given their opinions about books they've read and added them to the publisher's site, Amazon, or any number of other sites. And, from time to time, you may come across sites that will offer to send you a book for free if you'll promise to review it. While many things on the internet have a catch, these sites generally do not. They may be the author or the publisher trying to drum up publicity for a new book. In fact, I'd venture to say that sending books to the general public if hopes of a review on a blog or Amazon has become pretty common practice.

Enter the FTC. The FTC has ruled that it is going to attempt to regulate blogs. The FTC website says:

The revised Guides specify that while decisions will be reached on a case-by-case basis, the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement.

While I understand the idea is to prevent consumers from being misled by false positive reviews, I still think it's overreaching and basically unmanageable. It shows that the FTC is unaware of how the publishing industry gives away books in exchange for reviews and come close to (or maybe clearly breaches) free speech laws. Publishers don't give bloggers books in exchange for positive reviews - they just want publicity of any kind...and if you don't blog about the book, that's fine too.

Further, who is reading a bloggers review of a book and not double checking other reviews? If you're buying a book because Bob says it's good, even if Bob is famous, and it turns out to be a horrible book, I really don't think that Bob is to blame. If you are not already predisposed to making a purchase, do your research. If you are, don't blame anyone else when you product isn't what you expected.

I thought that this topic would get a bit more fanfare, but other than this New York Times editorial, I didn't find much else. Perhaps everyone is okay with this feeling bloggers simply have to add an "I received this book from Nelson Publishing" at the bottom of their review, what's the problem? The problem I have isn't so much the disclosure, I can certainly add that statement to my reviews...but what about my tweets? What about when I tell someone in one of my classes or at my church about the book I enjoyed? I think it's rather silly that the FTC wants to consider Joe Schmoe who happens to get a free book from a publisher a "word of mouth marketer."

I suppose it's time to figure out how to suggest a book and add "I originally received this book from Random House" in less than 140 characters in case I want to suggest a free book to a friend.