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October 21, 2006
Happy Almost Birthday
I have to give props to Toys R Us for making a kid feel special on his (almost) birthday. Generally, I see the "give us your birthday and we'll send you a gift" club as a way to get addresses and direct advertising, but, while Toys R Us does that, they go a little bit further.
Kevin got a card in the mail along with a giftcard for $3. Along with the card, was a slip that said to be sure to let an associate know when we came to the store near his birthday. When we went in, Kevin went to customer service and said, "Excuse me, it's my birthday day."
To celebrate, they gave him a crown and a balloon, as well as some stickers. They also announced his name and sang a birthday song over the PA. As he went looking around the store, many customers and every associate we encountered wished him a happy birthday.
All the way home and until bed he talked about how much he liked being the birthday boy and how special it was. Way to go Toys R Us.
Posted by Jesse at October 21, 2006 8:52 PM
Comments
That rocks! It's very smart on their part, but I still think it goes above and beyond.
Posted by: MHA at October 21, 2006 10:50 PM
I googled my own name and this was the first site that came up. It's so wierd seeing your own name on the internet.
I just had to say something on here though.
GL young man,
Kevin Thomas Smith age 38
Posted by: Kevin Thomas Smith at November 30, 2006 5:07 PM